Designer Insight: Mori Lee

Mori Lee has been in the dress industry for over 50 years supplying styles and looks for such special occasions as Weddings, Formal Events, Proms and Sweet Sixteen. From traditional wedding dresses with hand sewn beads to festive quinceanera gowns, Madeline Gardner's Mori Lee line is internationally known as a leader in creative bridal and gown design. Blending vintage style and quality fabrics have earned Mori Lee a reputation as a top designer that sets the looks for prom dresses to evening gowns. Mori Lee Dresses are beautiful, unique pieces which emphasize youthful freshness. Mori Lee's fifty-year history of designing and producing garments that feature vintage style, quality fabrics, and handmade detail gives the designer context and standing in a world of flash-in-the-pan creators.
The center stage of the Mori Lee is held by the award-winning fashion designer, Madeline Gardner. Madeline Gardner is design director and partner with Mori Lee, designer of bridal and prom gowns. Madeline Gardner has been with the company since 1985. She says she always knew she wanted to work in fashion design.
"I started sewing when I was 12 years old," she said. "I originally wanted to go to Hollywood and make dresses for the movies, but once I started working with laces I enjoyed it so much, that I realized that if I worked in the bridal industry, I could work with lace all the time."
Madeline Gardner is originally from Jersey City, N.J., and now lives in Hoboken. She attended the Fashion Institute of Technology in New York and started designing junior cocktail evening dresses right out of school for Easy Street Fashions before joining the Mori Lee.
As top designer for Mori Lee, Gardner is responsible for developing the bridal and prom dress collections.  Madeline Gardner says the process starts with a sketch concept.
"Sometimes a fabric or new lace will inspire an idea for a sketch," she explained. "Then the pattern gets made. After that, we develop the dress sample. For the bridal collections the whole process takes at least three months to create the samples."
Gardner says she tries to give a lot of variety in the designs. She does extensive research to get her ideas by studying the fashion industry and getting out into the field and talking with the girls who buy her dresses.
"Studying and developing the prom gowns each season has become a year-round project," she said.

Since walking down the aisle is one of the most precious times and is an extremely exclusive and anticipated event in a woman's life, it bears great significance and worth to the bride that the wedding dress is simply perfect for the uncommon day. Appearing to be special, One Of A Kind and awesome to all is the dream of women, particularly on the red-letter day. The brand of 'Mori Lee' meets all these wishes and demands of women by contriving very awesome and high-grade styles and couture for the wedding day. Mori Lee blueprints a number of really perfect, shining and striking wedding gowns. From fashionable patterns to conventional dresses, you can find each and every sort of variety in Mori Lee collections. Wives-to-be go through the most pleasurable walk they make right on the red-letter day wearing Mori Lee wedding gowns.