Bridal Suite joins in WWF Earth Hour on March 27, 8:30 pm

The World Wide Fund for Nature's Earth Hour takes place on Saturday evening and Bridal Suite will participate in the campaign by turning off the lights at its bridal store in Toronto.

Earth Hour started in 2007 in Sydney, Australia when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating. Global landmarks such as the Sydney Harbour Bridge, The CN Tower in Toronto, The Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.

Earth Hour 2010 takes place on Saturday 27 March at 8.30pm (local time) and is a global call to action to every individual, every business and every community throughout the world. It is a call to take responsibility, to get involved and lead the way towards a sustainable future. Iconic buildings and landmarks from Europe to Asia to the Americas will stand in darkness. People across the world from all walks of life will turn off their lights and join together in celebration and contemplation of the one thing we all have in common – our planet.

The aim is for 1 billion people in cities and towns worldwide to show their support for action on climate change, in what is seen as a positive message of hope and action, emphasising what people can do when they act together. So far, over 1,700 cities and towns have confirmed their full participation.

"Earth Hour 2010 is proof of the global community's desire to adopt low-carbon lifestyle habits and show some leadership to our world leaders in addressing the issue of global warming," said the campaign's co-founder and executive director Andy Ridley.

"Never has there been a more important time or better opportunity for the people of the world to stand up and take the matter of climate change into their own hands. Earth Hour brings together communities, businesses and individuals to show world leaders and, more importantly, show each other, that a resolution to global warming is possible if we work on it together. "

WWF has almost 5 million supporters and a global network spanning more than 100 countries. It is one of the world's largest and most respected independent conservation organisations. WWF's mission is to stop the degradation of the earth's natural environment and build a future where people live in harmony with nature.

Bridal Suite makes every effort possible to be an environmentally friendly business and a responsible community member.